Samsung Atrium

Concept

Concept

A city, flattened to a line.

A double-height atrium wall people would pass twice a day for years. Full colour would have fought the space. We drew instead.

The artwork turns Cairo into one continuous panorama: Mamluk domes, the pyramids, the Sphinx, Cairo Tower, rail, roads, and fragments of the city, all connected through a single graphic language.

One blue. One black. Enough.

The idea was to make something that could hold the scale of the atrium without competing with it, recognisably Egyptian from across the office, but detailed enough to reward getting closer.

Process

Process

The composition was developed as continuous linework laid over a single torn field of Samsung blue.

At distance, the landmarks merge into one horizontal cityscape. Up close, individual buildings, routes and smaller details begin to appear.

The mural was transferred and painted in sections from scissor lifts above an active workspace, allowing installation to move across the double-height wall without closing the office floor.

Result

Result

The finished wall became part artwork, part panorama and part orientation point within the office.

Seen from the staircase, it reads as one large graphic gesture. Seen from the desks below, it breaks apart into familiar pieces of Cairo.

A city compressed onto one wall, without losing the city in the process.

Samsung Cairo HQ, drawn to be passed every day.