Downtown Pop-Up

A three-week lease and an empty shopfront. The client had a product line and no physical presence. We built one from scratch: a modular steel frame system that could go up in two days and come down without a trace.

Plywood counters, butter-yellow shelf inserts, a single blue accent wall that carried the brand’s whole story in six words. We tested the layout with paper mockups before we cut a single sheet.

The pop-up ran for three weeks and sold out its opening stock in four days. The frame system now lives in storage, ready for the next room.